A part of the business modeling exercise, identifying a value proposition or multiple value proposition is a key marketing technique. The value proposition will be used and communicated to prospective and existing customers, and will drive future customer adoption.
Essential Skills & Abilities
- Understand why the customer is a critical part of business success
- Identify a set of user personas from prospective customer segments
- Evaluate persona modeling techniques to articulate customer segments
- Prepare the customer definition for your own business
- Perform testing of target markets using surveys and other methods of research
- Perform application of customer definitions to branding and design exercises