The structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape.
Essential Skills & Abilities
- Understand all stakeholders and how they look for information
- Understand established information architecture methodologies
- Understand the importance of information architecture in the context of implementation
- Evaluate and apply labeling techniques
- Identify the appropriate language to use
- Prepare user research, content analysis, business goals and other inputs
- Develop an information architecture diagram
- Perform as a “systems” thinker: focus on structure, organization, pages, and relationships bewteen pages