Distribution of content includes proactive promotion via nurturing the current audience, building new relationships, and generating fresh traffic. Examples include engagement with other communities via social and other platforms, connecting with influencers, and republishing content.
Essential Skills & Abilities
- Understand how content can be used to leverage business objectives
- Understand how analytics and measurement can support selection and prioritization of distribution channels
- Identify potential distribution partners and channels including social media
- Evaluate return on investment and quality of distribution channels
- Evaluate a sample distribution strategy
- Develop a distribution strategy