The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. The work focuses on the planning, creation, delivery, and governance of content — where content is not limited to the words on the page, but also includes images and multimedia elements which are incorporated.
Essential Skills & Abilities
- Understand the core principles of content strategy
- Identify the difference between content strategy and tactics
- Prepare a strengths, weaknesses, opportunities and threats assessment of a sample content strategy
- Develop a content strategy for a sample set of requirements